Top 5 Drawing & Coloring Apps Performance in Australia Q3 2023

The top 5 drawing and coloring apps in Australia for Q3 2023 exhibited diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at their performance:

Color by Number：Coloring Games by Wildlife Studios saw its revenue fluctuate throughout the quarter, peaking at around $7.2K in mid-July and closing the quarter strong with $7K in the final week of September. Downloads showed a significant increase towards the end of the quarter, reaching 8.1K in the last week of September. Weekly active users also demonstrated a positive trend, increasing from 32.6K at the start of the quarter to 35.6K by the end.

Disney Coloring World from StoryToys Limited had stable revenue, with minor fluctuations, peaking at $4.3K in the second week of July. The app’s downloads saw a slight decline overall, with a peak of 2.5K at the start of the quarter and ending at 1.5K in the last week of September. Weekly active users remained relatively steady, ranging between 3K and 4.2K throughout the quarter.

Crayola Create and Play by Crayola experienced a consistent performance in terms of revenue, maintaining an average around $3K, with a peak of $3.9K in mid-July. Downloads were fairly stable, peaking at 2.4K in early September. Weekly active users showed a steady increase, rising from 2.2K in late June to 3K by early September.

Adult Coloring Book - Pigment from Pixite Inc. saw a notable rise in revenue mid-quarter, reaching $3.1K in early July, with a consistent performance around $2K towards the end of the quarter. Downloads remained modest, fluctuating around 800, with a peak of 923 in the third week of August. Weekly active users held steady, ranging from 900 to 1.2K throughout the quarter.

Kids Drawing Games for Girls 5 by Bini Bambini Academy had a steady revenue stream, averaging about $2K, peaking at $2.3K in late June. Downloads showed a gradual decline from 1.6K in late June to around 700 in late September. Weekly active users saw a slight decrease, starting at 2.8K in late June and ending at 1.9K by the end of September.

These trends highlight the dynamic nature of the drawing and coloring app market in Australia. For more detailed insights, visit Sensor Tower.